Press Release Details

Global Leader in Cable Systems and Automation LAPP Celebrates New Expansion in Australia

LAPP | ,

One of the world’s leading providers of branded cable and connector systems and integrated electrical and automation engineering solutions, LAPP, is expanding in Australia following the visit of its Founding Family to celebrate the success of the establishment of LAPP Australia.

LAPP Australia – launched its HQ in at Eastern Creek, Sydney in 2018 – will expand its operations with additional Account Managers, for Western Australia and NSW, new Product and Technical Support appointments, and thousands more products available with short lead times nationally.

It will also distribute via its eshop the complementary Wago and Tosibox technologies, said LAPP Australia General Manager Simon Pullinger, who welcomed to Australia the Lapp Family Company Founders and Descendants, including Mr Andreas Lapp, Chairman of the supervisory board of U.I. Lapp GmbH.

Mr Pullinger said the expanded availability of 18,000 products online – with live real-time stock checking on the local and German HQ warehouses – gives customers greater access to products and rapid lead times for better planning of future-focussed automation initiatives including those taking place locally as a result of Industry 4.0 digital integration.

The global LAPP organisation – with nearly 4,000 employees and turnover recently exceeding a billion Euros ($A1.62 billion) – established LAPP Australia two years ago to serve future-focussed industries Down Under, including manufacturing and plant engineering (including automation, robotics and process engineering systems); electrical engineering systems and energy systems, including wind and solar green energy; machine building and machine tools; food and beverage; automotive, rail and mobility systems; intelligent buildings and infrastructure; and resources industry, including mining and oil and gas process engineering.

Leaders of LAPP in the Asia-Pacific at the company celebration

Leaders of LAPP in the Asia-Pacific at the company celebration included (from left) the Managing Director of LAPP Korea, Mr Lee Kwangsoon, the CSO of LAPP APAC, Mr Kevin Song, the MD of LAPP Australia, Mr Terry Rayner, and the General Manager of LAPP Australia, Mr Simon Pullnger.

“The Lapp Founding Family’s recent visit underlined their strong commitment to building further on the success of LAPP Australia, with enhanced supply of the world’s best quality product in key market sectors,” said Mr Pullinger.

The LAPP Sydney Opera house gala function for customers was addressed by Mr Andreas Lapp, who announced that the company would provide $50,000 to bushfire relief, to help parts of NSW that are struggling with one of the worst bushfire seasons on record. Mr Andreas Lapp’s nephews Matthias Lapp (Chief Executive Officer) and Alexander Lapp (Global Manager Digital & eBusiness) also attended the event and were optimistic about Australian industry and further growth in emerging markets.

The visit was an opportunity for the Family – as the Founders of the world’s leading supplier of integrated solutions for cable and connection technology – to view the success of the operation and confirm local demand for high performing German engineered products that meet local standards and compliance, said Mr Pullinger.

“The Lapp Family has taken a deep personal interest in the expansion of LAPP Australia so as to offer local customers access to LAPP’s complete product range, including flexible power and control cables, multicore cables, ethernet cables, solar cables, cable glands and industrial connectors used by key industries.”

New initiatives powering expansion in 2020 include:


  • Introduction via the LAPP Australia eshop of Tosibox automation technology, for which LAPP Australia is now an online distributor. Tosibox technology is designed to set a new standard for IoT connectivity
  • Availability also from the eshop of Wago German-manufactured electrical connections and electronic components for decentralised automation, for which Lapp Australia is also now an online distributor
  • Appointments of an additional NSW Account Manager Ms Stephanie Ansley and a Western Australia Account Manager Mr Scot Rundell to enhance strong relationships with customers
  • Introduction also of a new Product Manager, Mr Jeremy Lively, and additional Technical Support Engineer, Mr Chris Keating, to extend service to customers

LAPP Australia’s expanding ranges will be exhibited at the Advanced Manufacturing Expo in Sydney from May 13-15, where the company will present a one-stop shop for highly integrated, efficient and reliable systems which comply with the leading Australian, European and American compliance and quality standards.

In addition to major Lapp brands of product – such as OLFLEX®, UNITRONIC®, HITRONIC®, SKINTOP®, SILVIN®, EPIC, FLEXIMARK®, and ETHERLINE® – LAPP Australia will focus strongly on world-class total solutions incorporating highly compatible components from the one source. This integrated approach will save customers time and money when assembling optimum solutions to their particular needs, while ensuring proven reliability in service,” says Mr Pullinger.

Mr Andreas Lapp, left, congratulates Mr Simon Pullinger, centre and Mr Terry Rayner (right)

Mr Andreas Lapp, left, congratulates Mr Simon Pullinger, centre and Mr Terry Rayner (right) while the expanding LAPP Australia team (pictured right) are addressed on company growth initiatives.


For Information about Lapp Australia, please contact:

Simon Pullinger
General Manager
LAPP Australia
Mobile: +61 447 152 982
Reliably Connecting the World

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Brent Whyte or Jack Mallen-Cooper
Whyte Public Relations
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